Research services built around decisions
Every engagement starts from the decision you need to make — not from a methods catalog. Below is the full range of what we design, field, analyze, and review, each with its own page describing the decisions it supports, typical methods, and what you receive.
Understand what keeps people engaged — and what drives them out
We design employee surveys that help leaders identify the conditions associated with retention, burnout, and performance — and separate the factors an organization can act on from the ones it can only monitor.
- Employee engagement surveys
- Turnover intention and retention research
- Burnout and wellbeing measurement
- Organizational culture assessment
Find out where trust is built — and where journeys break down
We measure the experience of customers, patients, and plan members to show which service moments drive satisfaction, loyalty, and access — and which complaints are loud but not decisive.
- Customer satisfaction research
- Patient and member experience studies
- Access and service-barrier research
- Loyalty and retention analysis
Measure how audiences actually see you — not how you hope they do
We measure brand awareness, positioning, and audience perception with designs rigorous enough to withstand skeptical review — whether the audience is consumers, professionals, or a specialized B2B population.
- Brand awareness measurement — aided and unaided
- Positioning and perception research
- Concept and message testing
- Market entry research
Set prices and choose features with evidence, not instinct
We help teams establish what target buyers will pay, which features actually change purchase decisions, and how a new product should enter a competitive price architecture.
- Van Westendorp price sensitivity analysis
- Purchase intent measurement
- Feature prioritization
- Concept testing
From questionnaire to defensible analysis — the technical core
The craft underneath every study we run — questionnaire design, sampling, programming, weighting, and analysis — offered as a standalone service for teams that field their own research but want it built to a professional standard.
- Questionnaire design and cognitive pretesting
- Sampling plans and precision estimation
- Survey programming and data collection setup
- Data cleaning and quality control
A second set of expert eyes before the stakes get high
An independent review of a study’s questionnaire, sampling, analysis, and claims — before you rely on it, publish it, or face someone who will attack it. This is where academic training earns its keep.
- Questionnaire review for bias, leading language, and coverage
- Sampling and universe-definition review
- Analysis-plan and statistical review
- Claim substantiation assessment
Survey evidence built to withstand scrutiny
Research designed for legal and regulatory contexts, where methodology is not a technicality but the difference between evidence and opinion: awareness studies, perception research, and methodological critique of opposing surveys.
- Trademark awareness research
- Acquired distinctiveness studies
- Perception and interpretation research for advertising claims
- Specialized and low-incidence audience research
Hear the reasoning behind the numbers
In-depth interviews, focus groups, and stakeholder conversations that explain why audiences behave the way surveys show — designed and analyzed by the same researcher who builds the quantitative work, so the two halves actually connect.
- In-depth interviews
- Focus groups
- Stakeholder interviews
- Discussion-guide design
How engagements are scoped
Scoping starts with a short conversation about the decision, audience, timeline, and available data. You receive a written proposal covering approach, deliverables, assumptions, and cost — before any commitment. Fieldwork, recruitment, and specialized capabilities are coordinated through vetted research partners when a project requires them, and that involvement is always disclosed.
What clients receive
Findings reports connected to decisions, crosstabs and datasets, technical appendices documenting methodology, and briefings that explain not only what the data show but what they cannot support. See a sample deliverable or browse case studies.