What we do
Employee & Workforce Research
Engagement, retention, burnout, culture, and the evidence behind which workforce investments will actually move them.
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Customer, Patient & Member Experience
Which service moments build trust, where journeys break down, and what drives satisfaction, access, and loyalty.
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Brand, Market, Pricing & Product
Awareness, positioning, price corridors, and concept testing — evidence for launches and market-entry decisions.
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Methodology Review & Legal Survey Research
Independent review of studies and survey evidence built to withstand scrutiny — boards, regulators, opposing experts.
Learn moreWhy clients choose Measure & Meaning
Senior-led research
The principal remains involved from study design through analysis and presentation.
Transparent methodology
Sampling decisions, assumptions, limitations, and analytical choices are clearly documented.
Decision-ready reporting
Findings are translated into practical choices rather than presented as charts alone.
Flexible mixed-method capability
Quantitative, qualitative, and mixed-method designs are selected based on the decision.
7+ years of applied survey research
30+ scholarly publications
New York–based, serving organizations nationally
Research that changed decisions
Identified early indicators associated with employee turnover
so retention budgets could target the drivers that mattered, not the loudest complaints.
Established an evidence-based price corridor for new product concepts
replacing internal debate with a defensible range grounded in buyer responses.
Reached a specialized low-incidence B2B audience
with documented screening rigorous enough for adversarial review.
Developed a launch strategy for a new consumer product
connecting concept, pricing, and audience evidence into one decision.
Selected work
Public sectorBurnout and motivation in the helping professions: a national research programA multi-year study of social workers, caregivers, and pedagogical staff — from participant observation to a published monograph adopted in multiple regions.
PharmaceuticalPredicting and preventing turnover at a leading pharmaceutical manufacturerThe HR director needed to know which factors were pushing employees toward the exit — before the resignation letters arrived.
Professional servicesBrand awareness evidence for a major global professional-services firmA trademark registration required proof of brand recognition among a hard-to-reach B2B audience. Mixed-mode fieldwork made it possible.
Selected case studies include prior engagements led or co-led by the principal before the formation of Measure & Meaning Research.
Selected prior experience
- Global professional services
- Pharmaceutical manufacturing
- Consumer products
- Consumer technology
- Healthcare and human services
- Legal and evidentiary research
Selected prior engagements led by the principal before the formation of Measure & Meaning Research.
Research you can use —
not just a slide deck
Research design package
- Research questions
- Sampling approach
- Questionnaire or guide
- Analysis plan
- Quality-control plan
Decision-ready report
- Executive summary
- Clear findings
- Subgroup analysis
- Implications & recommendations
- Transparent limitations
Data & documentation
- Cleaned dataset
- Codebook
- Tabulations
- Weighting documentation
- Reproducible analysis files*
* when included in the project scope
Five steps from question to defensible answer
- 1
Define the decision
Define the decision
Clarify the business, legal, or organizational question the research must answer.
- 2
Design the study
Design the study
Develop the methodology, audience, sample, questionnaire, and analysis plan.
- 3
Collect & quality-check
Collect & quality-check
Manage fieldwork with approved data-collection partners and apply quality controls.
- 4
Analyze & interpret
Analyze & interpret
Identify patterns, test relationships, examine subgroups, and document limitations.
- 5
Deliver & support
Deliver & support
Present findings, hand over documentation, and answer stakeholder and methodological questions.
Andrei Akhtyrskii, PhD
Andrei Akhtyrskii, PhD, is a survey researcher and analytics consultant with experience designing quantitative and mixed-method studies, reviewing methodology, and translating complex findings into decisions for organizational, healthcare, consumer, and legal audiences.
His background spans academic and applied research, university teaching, large-scale survey work, and the publication of more than 30 scholarly works, including a monograph on work motivation and burnout in the helping professions.
- years in survey research
- 7+
- scholarly publications
- 30+
- Sociology
- PhD
Writing on research that works
Why care professionals burn out — and what most surveys miss
A decade of research on caregivers and educators suggests burnout is less about workload than about values. Standard engagement surveys are not built to see that.
July 2026 · 6 min readSurvey methodologyEmployee surveys that predict turnover, not just describe mood
Satisfaction scores describe the present. If you want a survey that warns you about resignations before they happen, you have to build it around different questions.
July 2026 · 5 min readWhat decision does your research need to support?
Share the audience, timeline, and decision context. You will receive a practical response outlining the likely research approach and next steps.