Case studies
Selected case studies include prior engagements and research programs led or co-led by the principal before the formation of Measure & Meaning Research. Client identities are withheld where confidentiality applies.
Public sectorBurnout and motivation in the helping professions: a national research programA multi-year study of social workers, caregivers, and pedagogical staff — from participant observation to a published monograph adopted in multiple regions.
PharmaceuticalPredicting and preventing turnover at a leading pharmaceutical manufacturerThe HR director needed to know which factors were pushing employees toward the exit — before the resignation letters arrived.
FMCGNew flavors and a price ceiling for a snack manufacturerWhich chip flavors deserve a launch, and can the brand charge more? Preference testing plus Van Westendorp price sensitivity analysis.
A multi-factor brief: price potential, decision values, buyer profile, and the view from behind the sales counter.
Professional servicesBrand awareness evidence for a major global professional-services firmA trademark registration required proof of brand recognition among a hard-to-reach B2B audience. Mixed-mode fieldwork made it possible.